Alexander Hall (AH) has continued to go from strength to strength in 2021 increasing market share by 20 per cent and revenues by 17 per cent (versus the previous year), demonstrating the workforce’s resilience in the face of a fast changing economic environment.
We were pleased to transact over £2bn worth of mortgage lending – a post-2007 high – from c.45 advisers. Our high productivity culture is underpinned by a commitment to quality which resulted in Alexander Hall being the number one rated mortgage broker nationally on the leading customer review platform, and maintaining a complaints to applications ratio of sub 0.2 per cent throughout the year.
Looking ahead, AH plans to grow the adviser base by 150 per cent over the next five years. This presents an exciting opportunity for prospective candidates from all backgrounds to join our industry via our trainee adviser programme or those with experience to join the adviser base directly.
In Q4 2021, Alexander Hall scored 93 per cent in an independent employee engagement survey (12 per cent above the UK average), highlighting how seriously we take creating an inclusive company culture where people from all backgrounds can further their careers.
Being part of the Foxtons Group means we have the support of London’s leading estate agency and an abundance of well-qualified lead opportunities to complement our desired growth velocity. We will continue to embed best in class technology into our customer journey, allowing our advisers to engage with customers in increasingly dynamic ways.
Supporting lenders to operate successfully across the mortgage landscape also continues to be a strategic priority for AH. Following a restructure of the senior management team, sales director Thomas Davies will work with me to support lenders to build on 2021, which saw AH involved in a record number of pilots and exclusives.
For customers the market will no doubt remain complex, nuanced and full of unexpected events, increasing the need for expert mortgage and protection advice. Alexander Hall is well positioned to capitalise on this and we look forward to servicing this need on a much larger scale.