The research from Hydra technology, analyses consumer activity across natural search, paid listings and social media.
Mortgage sourcing and technology company Mortgage27 also helps lenders analyse the market penetration of their product range in the online environment.
The reports are primarily subscribed to by lenders to analyse competitive
positioning, identify changes in demographic trends that they can exploit, and analyse how changes in product rates and criteria increase their market reach.
James Tucker, managing director of Mortgage27, said: “We know that 84% of consumers research their next mortgage online, and tracking that behaviour provides a wealth of data that is essential reading for any and all mortgage market participants. With the additional layer of search-related intelligence that our partnership with Greenlight brings to these reports, there is simply no
other organisation able to provide this level of analysis of online consumer activity. These reports are a must read for anyone looking to identify, and capitalise on trends in this market.”
Meanwhile, Leadpoint began liquidation proceedings due to financial difficulties on 13 November, led by David Rubin & Partners in North London.
