Graham Wilson (pictured) came up with the idea for Tracker Hub after spreadsheets monitoring referrals at his brokerage had spiralled out of control.
He looked for software or technology that could help, but said he found nothing that would do what he wanted.
So Wilson decided to create his own system, which he hopes to launch to the wider market in the coming weeks.
Under the system, introducers and advisers both have access to a dashboard that gives updates on how referrals are progressing.
After picking up the lead, the adviser follows it through the four stages of mortgage submitted, valuation instructed, mortgage offer, and completion.
Advisers monitor leads coming in and make sure they’re acted upon.
The system could also integrate with other CRMs.
System under trial
Wilson has trialled Tracker Hub among his own firm Options Mortgage Centre and found referrals acted upon have increased by around 30%.
He told Mortgage Solutions: “Our advisers are not losing new referrals anymore.
“You know what it’s like, you write somebody’s name down and it comes to 5pm and you’ve moved past it or not updated the introducer.
“The good thing with Tracker Hub is that it all stays on the system until you move it on.”
Wilson partnered with Jonathan Wright to create the system, which is now being piloted in Wilson’s own firm, as well as by other brokers.
Network Tenet has also been feeding back on the technology.
Introducers more likely to refer
Wright and Wilson are now working on enhancements and improved features to the system before hoping to launch to the wider market in February or March.
Wilson said: “The brokers that I’ve spoken to have said they would love it, because it keeps all the introducers up to date and takes the weight off them.
“Feeding back, emails and going to see introducers is quite time consuming, this new system of ours takes all that away from brokers… it will cut down a lot of admin for advisers.”
Wilson said Tracker Hub would also be able to provide analytics to brokers about where business is coming from, to help with regulatory obligations.
Pricing is not set yet, but Wilson thinks the service will be offered at a cost of around £25 a month for users.
The system could also encourage more leads to come through.
Wilson said: “A lot of the introducers have said they feel happier referring, on the basis that they know their referrals are being contacted.
“People are only typically put into a CRM system when business has been done.
“But this system would remind on a weekly basis about leads that are in the system.”