Its main product, the Senro CRM system caters for both financial advisers and mortgage brokers, allowing the storage of information associated to mortgage, pension, investment, protection, and general insurance, for both personal and corporate clients.
Rick Watkin managing director of Mortgagekeeper, said: “We have seen remarkably strong growth of 26% for the MortgageKeeper CRM product used by brokers. The fact that brokers are again willing to invest hard earned income into a CRM IT system is a good indication that the broking sector is slowly growing in confidence. This has to be very good news for all of us in the mortgage industry.
“It is our intention to significantly add to the existing team and invest heavily in the development of the system.”
Sarah King, manager of Solution4 Senro, added: “This recent acquisition is an exciting step for both Senro colleagues and clients. For the past seven years, our corporate mission has been to become one of the leading CRM platforms on offer to mortgage and IFA practices. With eKeeper’s excellent reputation and resources this will bring us much closer to accomplishing our goals”.
