The rebrand has seen Keith Street, head of Kensington Mortgages (pictured), appointed to the role of vice chairman across the group.
New Street Mortgages is scheduled to launch early this year, with former managing director of intermediary channel at Barclays, David Finley, due to head up the launch.
A spokesman for Kensington confirmed that the new lender would offer a broad range of products with a particular focus on technology. Distribution will initially be limited to intermediaries, with the majority of brokers expected to receive access to the products by the second half of 2016.
Amany Attia, chief executive of The Northview Group, said: “We are very excited to announce the launch of The Northview Group. We expect this new brand will provide a terrific platform to support the growth of Kensington and Acenden, allowing us to bring innovation, insight and transparency to the mortgage market.
“As a group we are fortunate to benefit from the experience and consistency of companies with a 20 year history of innovating and serving the market, alongside the backing and ambition of the management team and shareholders.”
Earlier this year, private equity partners Blackstone Tactical Opportunities and TPG Special Situations Partners completed the buyout of Kensington for £180m.
At the time, Street hinted that the lender was looking to push the expansion of its specialist lending portfolio.