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Pure Retirement teams up with online platform Keylu

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  • 01/11/2022
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Pure Retirement teams up with online platform Keylu
Later life lending specialist Pure Retirement has teamed up with online platform Keylu to help advisers support customers with their lifetime planning.

Keylu is an online platform that allows people to store important documents and other information in one place for easy access.

This includes wills, insurance documents, photos and videos.

The system allows these to be stored securely and permit them to be “easily located by the right people at the right time”.

The partnership gives advisers the chance to offer clients value by offering them access to an account, and they are able to receive a referral fee every time a customer creates their own annual Keylu account.

Rachel Pease, head of marketing at Pure Retirement commented, “Keylu are a company who really share the ethos of Pure Retirement, providing an invaluable lifetime planning tool that could really make a difference to the lives of our customers.

“It’s important to us to offer customers support where we can that goes beyond just the lifetime mortgages we provide, adding benefit from a much wider perspective.”

Ian Dibb, CEO at Keylu added, “It’s a pleasure to be working with Pure Retirement and their network of advisers, reaching out to their customers and letting them know that this resource is available to them.

“Organising things in one safe place can really simplify things for themselves and their families, allowing them to enjoy their later life without unnecessary worry. We’re proud to work closely with organisations like Pure Retirement who add real value to the communities they serve, and whose services so closely align with our own vision and values.”

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