Sorrell was most recently a self-employed mortgage broker at Charles Cameron and Associates for around a year and before that was a key account manager at West One Loans.
Between 2004 and 2022, he worked at Barclays in various roles including senior intermediary relationship manager for mortgage brokers and independent financial advisers.
Reeves joins from The Nottingham, where she worked for around eight years most recently as senior relationship manager.
Prior to that she worked at Skipton Building Society for nearly two years as key relationship manager and before that held roles at GE Money Home Lending and The Co-operative for nearly a decade.
Perenna secured its full banking licence earlier this month from the Prudential Regulation Authority and Financial Conduct Authority.
It secured its banking licence with restrictions in August last year, garnering around £100m in enquiries the following day.
The lender’s flagship product will offer a mortgage rate for 20 to 30 years and will offer early repayment charges for the first five years to give customers flexibility.
The firm also differs because it uses a covered bond funding model, which it says gives its long-term stable income and is common in select European countries. A covered bond is a portfolio of loans issued by a bank then sold to a financial institution for resale.
Perenna said that it would offer mortgages to people on its waitlist, which at the time of its licence approval was 5,000, and then open up to the wider public this year.
Perenna’s head of product, proposition and distribution John Davison said: “We are launching a new kind of mortgage, offering true long-term security, and flexibility for homeowners. Having passionate and dedicated national account managers to help train and support our brokers is a cornerstone of our ambition to create a nation of happy homeowners.
“Deb and Tim bring a wealth of experience and knowledge with them, and we cannot wait to get them out on the road speaking to brokers about how our products can make life easier for their customers.”
