The Finova Connect side of the business comprises services which aim to strengthen the relationship between brokers and lenders and includes Payment and Mortgage Services, broker verification and Financial Conduct Authority (FCA) data distribution.
Sprake’s role will include growing the business’ broker ID and spectrum data management (SDM) propositions and continue to work within the Payment and Mortgage Services division.
The company’s SDM proposition collects raw data from the FCA register which can be used by financial services for compliance. The broker ID platform helps lenders onboard advisers.
Sprake joined Finova Payment and Mortgage Services in 2021 as mortgage club manager. In this role, she managed the daily operations of the club and oversaw working relationships with lenders, partners and members.
Her previous experience includes two years at Twenty7Tec, where she was most recently advertising and product display sales manager and almost two years at OMS where she was an IT support assistant.
Finova: ‘Navigating challenging times’
Sprake said: “I am honoured and excited to step into the role of head of business development for Finova Connect. Over the past three years, I have continued to cultivate invaluable relationships with lenders, partners, and mortgage brokers whilst deepening my industry knowledge. Our industry has experienced turbulent waters over the last 12 months, and I know from experience that innovative technology can help us navigate these challenging times with ease. I look forward to driving Finova’s growth in my new role.”
Chris Little, chief revenue officer at Finova, added: “In a short period of time, Sasha has made a hugely positive impact on Finova and its ways of conducting successful business with our lender and broker partners. There was never any doubt that Sasha was the ideal candidate to oversee the growth of our Broker ID and SDM propositions, which will enable lenders and brokers to deliver speedier outcomes for clients without rolling back key compliance obligations.
“It’s an exciting time to work in mortgage technology, and I am confident that Sasha will shepherd our award-winning suite of solutions to new heights.”
