Yusuf was a previous client of 360 Dotnet and has nearly 20 years of experience in financial services. She worked at Largemortgageloans.com for around 19 years, with her most recent position being chief operating officer (COO).
The firm specialised in finding finance solutions for ultra-high-net-worth individuals and mainstream clients.
There, Yusuf oversaw operations, HR, marketing, compliance, partnerships and sales management.
Largemortgageloans.com announced it would cease broker operations in August last year before being acquired by TMG Network in November.
At 360 Dotnet, Yusuf will have responsibility for relationship management of its strategic accounts while supporting existing clients.
The firm 360 Dotnet said that Yusuf, as a former client, would be able to use her first-hand experience to give an insight into the needs and expectations of current and potential clients.
Ozgur Unlu, CEO of 360 Dotnet, said: “I am delighted to have Yeliz onboard; she brings years of invaluable experience and is a tremendous asset to the company. This marks an exciting new chapter for our business as we grow our team, driving 360 Lifecycle to greater success.”
Yusuf (pictured) added: “I am impressed by the company’s ambition and growth plans. I look forward to using my experience and knowledge to work with the team and to further enhance what is already an exceptional business with an ever-improving market-leading proposition.”
Last year, financial advisory group Quilter announced it had increased its share in 360 Dotnet.
