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Coulton appointed business development director for First2protect

  • 15/04/2024
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Coulton appointed business development director for First2protect
First2protect has appointed Brian Coulton as its business development director, where he will “drive strategic initiatives to enhance business growth and expand market presence”.

He will continue his role as strategic partnership director at Pivotal Growth, where he leverages his expertise to “foster collaborations and drive innovation in financial services”. Pivotal Growth bought First2protect from LSL last year.

In his role at First2protect, he will oversee the development of executing strategies to “identify new business opportunities, strengthen existing partnerships, and drive revenue growth”.

Coulton has worked at Pivotal Growth since the start of the year, and before that, he worked at Paymentshield for around four years, initially as national account manager and strategic partnerships manager.

Prior to that, he worked at Source Insurance for around 12 years, initially as a business development manager (BDM), then as national sales manager and head of sales and distribution.

Before that, he was at Paymentshield for around five years in various roles, including life insurwriting officer, customer service specialist, claims specialist and BDM.

Tom Adorian, CEO of First2protect, said: “We are delighted to welcome Brian Coulton to the First2protect team. Brian’s extensive experience and strategic vision make him the ideal person to lead our business development efforts. We are confident that his leadership will drive our continued growth and success.”

Coulton added: “I am thrilled to join First2protect in this capacity and [to have] the opportunity to drive the business development initiatives. I look forward to working closely with the team to identify new opportunities and deliver value to our clients and partners.”

Simon Embley, CEO of Pivotal Growth, said: “We congratulate Brian on his appointment as the business development director of First2protect. Brian’s expertise and leadership have been instrumental in driving our strategic partnerships, and we are confident that he will excel in his new role while continuing to contribute to Pivotal Growth’s overall success.”

The company has been growing its team in recent months with the addition of 11 insurance advisers and the appointment of Lee Denton as head of business development.

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