The service includes an adviser microsite for each broker, which is linked to the main Just Mortgages website, a Google My Business Location, a Facebook business page, an Instagram Business Page, Rep.com and Trust Pilot.
Brokers who sign up will also receive technical support from the Just Mortgages digital team who will help them drive traffic to the advisers’ pages, and ensure all digital content is optimised, maintained and relevant.
The advice firm told Mortgage Solutions that the service will be free of charge for its employed advisers but will be paid for by self-employed brokers.
Not making most of online
Jessica Brome, operations manager at Just Mortgages, said: “These days, people looking for mortgage advice expect to be able to find everything they need online – from the location of their nearest broker to real reviews of that adviser’s services.
“Most of our brokers do have an online presence, but many are not making the most of it, either because they don’t know how to, or they are simply too busy seeing customers to be able to dedicate a lot of time to their digital marketing.
“In response to this need we have created a digital marketing solution so that we can support all our brokers by helping them create and maintain an online presence to boost their business.”