Where technology was seen as a potential threat to brokers 12 to 18 months ago, that has subtly shifted and is to become an opportunity, said Jeremy Duncombe, director of intermediary distribution, Accord Mortgages
In the next chapter in our video series, in association with Accord Mortgages, Duncombe says mortgage leneder Accord has coined the phrase ‘What can you do that a robot can’t?’ in its growth series adding ‘for me it’s the soft facts.’
“Technology can be harnessed to to add value for the customer in the advice process,” he adds.
Mortgage club PMS and network Sesame have invested £5m so far to support their almost 10,000 mortgage brokers, said Jane Benjamin, director, mortgages at Sesame Bankhall Group.
She noted that the question for advisers will be: “Does your customer know where you fit? Where are you for the customer in the mortgage journey?”
“You need to make sure you are relevant.”
The video panelists from screen left to screen right are:
Victoria Hartley, group editor, Mortgage Solutions
Jeremy Duncombe, director of intermediary distribution, Accord Mortgages
Jane Benjamin, director, mortgages, Sesame Bankhall Group
Greg Cunnington, director of lender relationships and new homes at Alexander Hall
Watch parts one and two of the video series debating the Mortgages Market Study and product transfers.
Victoria Hartley is contributing editor at Mortgage Solutions, Specialist Lending Solutions, Your Money and Your Mortgage at London-based publishing company AE3 Media.
She has an MA in Radio from Goldsmiths after gaining a 2:1 in a Comparative American Studies BA at Warwick University. She also holds a TEFL qualification and taught overseas in Mexico and Japan from 1994 to 1997.
Her role includes editorial oversight of the news, analysis and features, event content management and strategic and editorial consultancy for the AE3 Media group. She is an experienced video, broadcast and live-event host and regularly chairs web and podcast debates and interviews.
Multiple award nominations have resulted in two wins: Santander Media Awards, trade journalist of the year and Headlinemoney Awards, mortgage journalist of the year (B2B). Here is one of the award-winning pieces: https://www.mortgagesolutions.co.uk/news/2011/07/21/exclusive-tale-bailey-fraud-witness/
Previous roles include editorships of Mortgage Solutions, consumer title What Mortgage and trade title Credit Today as well as a stint freelancing for a variety of outlets including The Guardian and Which? Money.
